Why many B-schools don’t take part in rankings

abhishek-agrawal-mdra_In my earlier column, I had reasoned why B-school rankings are important for all stakeholders including the B-schools. During my recent interactions with the heads of various business schools while conducting physical audit, I found some level of resistance among certain sets of B-schools in showing evidence of what they had claimed in their objective participation forms. Some directors even agreed that whether they like or dislike, rankings have become important part of the entire B-school ecosystem and they have to participate in prestigious and credible rankings. Most B-school leaders believe the rankings as very important way of marketing and brand building among aspiring students, recruiters, faculty and alumni.

In India, B-school rankings exist for over one-and-a-half decade (MDRA was among the first to design and develop B-school rankings in 1998 and publishing in 1999). However, despite all the stated benefits of these rankings, generally the participation has been low. Currently, there are 4,000 plus schools imparting business education in India, out of which about 1,500 B-schools fulfil the criteria for participation in BT-MDRA B-school ranking 2014. Among those who are not eligible for participation, most do not fulfil the criteria of having at least three batches graduating. Among these 1,500-odd B-schools, in spite of allowing a larger time-frame and spreading awareness of the ongoing rankings through different media throughout the process, about 250 B-schools have participated, which is about one in six schools. Though this figure is quite impressive considering all other participation-based rankings in India or elsewhere; a look at last three years’ rankings by various publications/ research organisations, the participation hovered between 100 and 200.

This leaves much to ponder on – why do many B-schools not want to participate in such rankings despite best of efforts and high level of transparency? While deep analysis and deliberations with various stakeholders are required, a preliminary listing of reasons based on our recent experience could be good enough to initiate a discussion on the subject:


It is no more a secret how B-schools are mushrooming without any control on quality and many are shutting shop. There are plenty of business schools who are in the business of either awarding diplomas or just act as placement agencies without any serious approach towards imparting quality education or doing research. When they see the entire methodology of our rankings and the detailed questionnaire combined with need of documentary evidence, they feel themselves incompetent to participate in our rankings, leave alone the evaluation part.


While BT-MDRA ranking ensures the veracity of data through physical audit of campuses and programmes, this also distances many colleges. Some colleges have been reluctant with our audit system.


To ensure a comprehensive evaluation and comparison of B-schools on all key parameters, the BT-MDRA methodology constantly tries to include relevant attributes year-on-year. This makes the participation form quite demanding in terms of putting together all the information along with documentary evidence. Several departments have to work in sync to complete the participation form. This, many colleges admit, becomes a big barrier. Some colleges just decline to participate saying too many information has to be collated and they do not have time for this.


Certain business management programmes (such as offered by institutes like MICA, TISS, etc.) are sector-specific programmes. Some of these institutes demand a specialised ranking for these programmes and hence do not participate in more generalised B-school rankings.


While generally B-schools agree that rankings are an excellent way of marketing, brand building and raising awareness, some B-schools look at it differently. They fear that a low rank would negatively affect their brand and hence choose to stay away of the rankings. But this is far from truth.


Some institutions just do not want to be compared with their peers, especially in the same region/city. They prefer to be put in the same bucket as their peer group instead of being marked below or above them, which is possible only in a rating system (such as A++, A+, A, B++, B+, B, etc) that avoids a direct comparison.


Even good B-schools have their own merits and demerits. The ranking methodologies used by different ranking agencies use different parameters and evaluation methods to compare B-schools. If some B-schools feel that a particular methodology suits them because they are strong in these parameters of evaluation, they just choose to participate in such selective rankings.

In addition to these strategic decisions on participation, a number of other factors, mostly tactical in nature play their own roles. Some of these are:


As an example, the participation dates for BT-MDRA ranking 2014 fell in between April and July, when the colleges are either busy in their admission/ internships/ placements or summer vacations. Physical absence of decision-makers at this time also hampers participation.


Many tier-II colleges have placements still ongoing during this time. As placement is a key parameter of evaluation, they do not want to participate based on incomplete placement data.

Other reasons include short-term factors such as relocation of colleges, change in management or officer who works on the participation form, etc. Another reason might be disagreement with the ranking outcomes or the methodology itself.

Whatever be the reasons, there has to be a process through which integrity, transparency and robustness of methodology be put together to produce a credible ranking. It would be good if the B-schools show deep and consistent engagement in such ranking processes which is possible through involving them at the time of designing and developing such rankings and  then discussing the published findings to take feedback.

If the sincere efforts are put in right direction, the desired outcome would not be far away.


6th UNICEF Awards for Children-Related Programmes in Telugu TV Channels

The UNICEF Awards were initiated in 2009, in partnership with the Centre for Media Studies (CMS), to encourage Telugu television channels to focus on the issues concerning the girl child. Since then, the Awards have grown in stature and broadened from only girl children to include both boys and girls from birth to 18 years and pregnant mothers. Over the years, Telugu television channels has shown great enthusiasm and effectively inspired numerous innovative programming on various issues about girl child. In the 5th edition of these awards the scope broadened from only girl children to include both boys and girls from birth to 18 years and pregnant mothers. The media appreciated the change as they also wanted the scope of the Awards to include both genders. The 6th edition of the Awards is a continuation of this successful initiative.

The 5th edition, apart from widening of the canvas, the awards were made theme based – Child Health, Child Education, Child Protection and Child Right to Food Security and Nutrition. The coverage by channels centered on issues such as awareness campaigns (advantages of breastfeeding, child safety skills etc.), individual achievements/success cases, child labour, child marriages, atrocities on children especially corporal punishment, individual criminal cases, child harassments, rape, honour killing, diphtheria, contaminated water, negligence of hospitals/doctors, lack of facilities in school etc. There were very few programmes on the theme Food Security and Nutrition.Last edition CMS began tracking, monitoring, recording and analysing 7,600+ hours of content from August 1 and continued through November 8, 2013. On July 30, 2013 political unrest began in Andhra Pradesh (AP) with the news of bifurcation of the State. Despite these heightened political activities in the state and the building up of assembly election environment, it is heartening to see that as many as 17 out of the 19 participating channels contributed 970 programmes to children-related issues running in 5526.38 minutes.

It has been heartening to note that there has been a discerning change in the attitude and approach by the TV channels and programmes. This transformation is evident in the Telugu television channels ever since the UNICEF Awards have been introduced. This was also apparent in the programmes and the initiatives taken in the previous 5 successive editions.

The 6th UNICEF Awards for Children-related Programmes in Telugu TV Channels was announced at a media symposium held at the Marigold – Green Park Hotel at Hyderabad on 1st August, 2014.

This year the Jury Chairperson is Mr PVRK Prasad, Retd IAS Officer and former Commissioner of Information and Culture Govt of AP. Other Jury members include Dr. Nagamallika Gudipaty is an Associate Professor in the Department of Mass Communication and Journalism, in The English and Foreign Languages University, Hyderabad, Mr. Mohd. Raheemuddin, Advocate and member of SCPCR and Ms. Shyama Sundari, Joint Director of the Department of Women Development and Child Welfare, Government of Telangana.

For this year awards, programmes telecast between 6 August and 14 November, 2014 in the prime-time band of 6:30 pm to 10:30 pm will be considered for the awards. These programmes would be tracked and coordinated by CMS.

All channels are also being invited to Self-Nominate programmes telecasted anytime on any day starting from 1st January, 2014 to 5 August, 2014. Programmes telecasted in prime-time band 6:30pm to 10:30pm will have higher weightage. The last date for submitting Self-Nominations to CMS is 14 November, 2014. Like in previous years, the Awards would be presented in gala ceremony in December 2014.

For further information please contact:

  1. Prosun Sen, Communication Specialist, UNICEF Office for Andhra Pradesh, Telanagana & Karnataka.
    P: 91 40 23227226, 23227236 | M: 91 9602666633 | E: psen@unicef.org | http://www.unicef.in
  2. Anita Medasani, Regional Manager, CMS Hyderabad
    1300 A, Road No 66 Jubilee Hills, Hyderabad, AP
    P: 0402364 0493 M: 08897607936 | E:anita@cmsindia.org | www.cmsindia.org